Welcome to the world of Maqaroon, a brand inspired by independent ladies who love all things cute and alternative! Created by Joanna Zhou, Maqaroon offers charming gifts and handmade jewellery, all designed from scratch and 100% original.
After studying at Central St Martins and Chelsea College of Art and Design, Joanna spent many years working as an award-winning illustrator, designer and author. In 2011, she launched her own label Maqaroon, a truly unique fusion of Tokyo kawaii culture with traditional European elegance. From macaron necklaces to bow-tie chokers, every design taps into the fabulously energetic lifestyle of urban females.
Joanna is passionate about using high-quality materials that are tarnish-resistant and durable. All Maqaroon pieces are made out of 18K gold-plated stainless steel, and have the precious look of fine jewellery without the hefty price tag.
Maqaroon is a minimalistic, luxury version of the Japanese "Sweets Deco" (food jewellery) trend. My vision was to create a beautiful, unpretentious brand where people can treat themselves to dainty, expensive-looking pieces at high-street prices. Each piece is hand-made in Austria using premium materials including 18K gold-plated stainless steel, Japanese resin clay and Swarovski crystals.
As a young professional in my late 20s, I realised that it's not always easy to combine kawaii style with a grown-up wardrobe. So I specifically made Maqaroon's designs very simple and wearable, so they can match with a wide range of outfits and occasions. They can also be layered easily with your existing favourite pieces of jewellery.
As a consumer, I've often been disappointed by fashion jewellery that tarnished after being worn just a few times. So I did a huge amount of research to find what materials would work best. A combination of careful sourcing and hand-assembling every item means I'm able to offer genuine quality at these prices. I don't have a brick & mortar shop, so my overheads are low and I can invest a lot more in product development.
Probably the best part of having my own business is that I can run it according to my personal values. I don't charge more for something than I would be prepared to pay myself and I always try to add little extras or surprises where possible. This isn't an anonymous online shop trying to sell you mass-produced or re-assembled jewellery. By shopping at Maqaroon you are helping to support an indie brand and your business is hugely valued and appreciated.
(Necklace Photo Credit: Jen's Just Desserts)